Buying triggers

The 6 buying triggers that turn a stranger into a coaching client

Your client buys for a reason, and they won't tell you what it is. So we went and worked out what your market already buys, and why.

Angelo, who works out what your market already buys

Tell us who you coach, and we will tell you why they buy

Three questions, answered in your own words. Then your 6 triggers open on this page. Nothing to pay.

Question 1 of 3

Say it like you would to a friend, not how your website says it.

Use the words they use, not yours.

Not what you know they need. What they believe they are buying.

Where do we send them?

Your 6 triggers open on this page the moment you press the button. Nothing to pay. We built this research for our own work, so it costs us nothing to hand you a copy.

We'll email you about the work we sell, and one click in any email stops that. What we do with your details.

Angelo at his desk, reading your market

Working on it

Angelo is reading your answers

Angelo is pulling your market

A few seconds. Leave this page open. It opens here on its own.

The 6 triggers Angelo pulls for your market

He does it on this page while you watch.

  1. What they're really buying. The deep thing your market is trying to get, or trying to get away from.
  2. What made them start looking for help. The moment it got too much for them.
  3. What they want to happen instead. The picture in their head of what life looks like once this is sorted.
  4. What stops them buying. The fear that keeps their card in their pocket, and what they do instead of buying.
  5. What they've stopped believing. The promises they have heard so often they no longer believe them.
  6. What makes them pick one coach over another. Why a buyer picks one coach and not the next one, in your market.

Why this isn't another AI freebie

We didn't guess these, and we didn't ask an AI what it reckons. We went to what your market already spends money on. Then we got the words your buyers use about their own problem, written by them, not by a coach.

Answer the three questions above and we show you the closest markets we've already read, so you can pick the one that's yours. If none of them is, we'll say so, rather than send you somebody else's market with your name on it.

Your buyer already told us why they buy

They wrote it down. We went and read it. Costs you nothing to see, and the coaches you're up against are working without it.

Take me back up to the questions

Buying Triggers comes from what your market already buys, and from your buyers describing the problem in their own words. Going Beyond The Illusion.